If you are planning an event for this coming Halloween, start promoting at least a month before your target date. That way, you will have more time to invite people. You can also promote ahead of other organizers who are aiming to celebrate the same occasion. Below are some tools you can use to endorse your event:
Posters
It is a must to put up posters to inform your target attendees about the upcoming event. Put them in places where you think your attendees hang out. Make an appealing design that stands out among other Halloween posters. Use your own images if you can — stay away from generic pumpkin and witch pictures. Make black and orange prominent on the design. Indicate your theme and other details of your event and put a contact number in case your attendees have further questions.
Supplementary Promotional Materials
Support your posters by using complementary materials — distribute flyers in malls and other populated areas where your target attendees may be at. Flyers can list more details than posters; you can put the names of featured performers or activities that people should look forward to. You can also use car magnets to spread the word on your event — by driving your car around you can reach out to more people. Use creative Halloween images and colors just as you would when making posters.
Tickets
You and your co-organizers can give out or sell tickets to family and friends. But one way to dispense tickets is to set up a booth at locations where again, you think your prospective attendees may be. To draw the attention of people, decorate your table appropriately. Give out early Halloween treats like candies and chocolates.
Social Networking Sites
Tap the most popular social networking sites — create an event page on Facebook; tweet about your event (use “#eventname”, or hashtag) to make the event public; or spread your poster design on Tumblr.
Mobile Phone Messaging
Send invitations through phone messages. Contact people who are sure to come to your Halloween affair first so they can tell their other friends about it. You are after a chain effect where interested individuals persuade others to come with them.
These are below the line marketing means that you can use in promoting your events. If you have a bigger budget, ask your local radio and television station about their advertising options and have your Halloween gathering promoted there. Promote your event ahead of time — you will have a longer period to make people aware of your upcoming affair.
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